12
September
Picking the Right Packaging for Seasonal Promotions
Introduction
Seasonal promotions present businesses with a golden opportunity to boost sales, create buzz, and build customer loyalty. Whether it’s Christmas, Easter, Halloween, or summer sales, the right packaging can make all the difference in grabbing attention and enhancing the customer experience. More than just an aesthetic decision, packaging during seasonal promotions needs to serve a functional role, appeal to the festive spirit, and sometimes even reflect sustainability efforts. It should connect emotionally with customers while being practical enough to fulfil logistical requirements.
Understanding the Purpose of Seasonal Packaging
The first step in